What is the EU Green Claims Directive?
The EU Green Claims Directive (Directive (EU) 2024/825) is designed to crack down on greenwashing by setting clear, enforceable rules for how companies can talk about their environmental impact. Whether you’re making bold claims like “100% recycled materials” or using green imagery to suggest eco-friendliness, you’ll now need solid, science-based proof (verified by an independent, accredited expert) that covers the full lifecycle of your product or service.
Key Deadlines & Enforcement
- Directive effective date: March 26, 2024
- National laws adoption deadline: March 27, 2026
- Enforcement starts: September 27, 2026
Non-compliance comes with serious consequences: up to 4% of annual revenue, losing revenue linked to misleading claims, or being excluded from public contracts and funding opportunities.
What’s Allowed and What’s Prohibited?
Allowed:
- Claims backed by detailed scientific lifecycle assessments (LCAs)
- Independent third-party verified claims
- Clear, specific, and transparent claims (e.g., “Packaging contains 60% recycled PET, verified by EcoCert”)
Prohibited:
- Vague claims without detailed backing (e.g., “eco-friendly”)
- Unverified or self-assessed claims
- Generic imagery or symbols implying unsubstantiated environmental benefits
Stay Compliant with ImpactOS
ImpactOS is the ideal platform for marketing and communications teams tasked with complying with the EU Green Claims Directive:
- Claims Management: Create, automate, and centralize your sustainability data and ensure claims accuracy.
- Transparency & Accessibility: Easily share detailed environmental claim data via e.g. QR code or web integration.
- 3rd party verification: Simplify compliance with help from ImpactOS’s partner network of accredited verification experts.
Take Action Now
- Conduct your claims audit immediately.
- Contact verification experts without delay.
- Schedule training and equip your teams for ongoing compliance.
ImpactOS provides the tools and clarity your team needs to confidently and compliantly communicate your brand’s sustainability story.
Next Steps
