SMEs Gain a Competitive Edge Through Sustainability

We have trained and advised hundreds of companies, both small and large, on sustainability, regulation, and supply chain requirements. We know that for many SMEs, collecting and reporting sustainability data doesn’t feel urgent. There’s so much else to focus on: customers, funding, business growth. But we’ve also seen that companies that take control of their sustainability data don’t just meet requirements, they gain a real competitive edge.

Why does measuring sustainability data give you an advantage?

Collecting sustainability data isn’t just about complying with regulations. It’s a way to better understand your own business: where there’s room for improvement, where waste occurs, and how your company compares to others.

The SMEs that start measuring their sustainability now aren’t just preparing for the future. They’re also saving money, winning new customers, and securing better financing terms. This is happening already today.

What are the benefits of measuring?

• Reduce costs: When you know your emissions, energy use, and resource efficiency, you can also identify areas where waste can be avoided and money saved.
• Win new customers: Large companies need sustainability data from their suppliers. Those who can provide it have the upper hand.
• Improve your financing terms: Banks and investors are increasingly evaluating companies based on sustainability, and financing conditions are more often tied to it. Solid data makes you a more trustworthy and attractive investment.

And the best part? When regulations tighten, you won’t need to worry, you’ll already be compliant!

Too many companies wait until the last minute and only react when they have no choice. But by then, those who started early are already ahead of the game, they are more efficient, more appealing, and have already earned their customers’ trust.

Getting started is easier than you think!

The good news? You don’t have to figure this out alone!

ImpactOS offers free tools that help SMEs measure, organize, and make use of their sustainability data, without extra costs or complexity. You’ll get clear guidance, open tools, and support to help turn sustainability into a competitive advantage.

Big companies are already asking their suppliers for sustainability data. Are you ready to meet that demand? Start now and ensure your company thrives in the future.

This article was originally written by Sami Tornikoski for ilmsatoverkosto.fi.