Plänet B
By answering a few simple questions, users receive personalized feedback and practical tips to help reduce waste and make a positive environmental impact.
The result is a user-friendly digital tool that translates data into action, supporting Paulig’s broader sustainability goals. The project was made possible through a close collaboration between Paulig, TBWA, Luke (Finland’s Natural Resources Institute), and ImpactOS, bringing together expertise in communication, science, and digital design.